Search Engine Submission Australia
Search Engine Submission Australia
If you’re running an internet business in our country, you’ll inevitably be faced with some search engine marketing that’s for sure. You’ve probably heard that you need to submit your web site to various search engines in order to drive traffic to your web site. We don’t want to discourage you so let’s separate a little myth from reality.
It doesn’t matter whether you’re selling a product or a service without traffic you’re dead before you come to life online. Experts agree, the best method of driving targeted traffic to your web site is through organic searches at the search engines. In other words, a user goes online and types in a keyword or two, which leads them to your web site on the search engine results page. You want to be listed on the first three pages because most people won’t search beyond that. But how do you get there?
Well, thisarticle will hopefully show you what you need to know to get listed in the search engines. But there are a few things you need to know about search engines before you get too deep into search engine submission.
Types of Search Engines
No doubt, you’ve heard about the big three search engines: Google, Yahoo and MSN. Of course, there’s the up-and-coming Ask.com, previously askjeeves.com, but they still have a relatively small portion of the market share. Despite that, you don’t want to discount them.
In addition to the international players, there are local search engines. In Australia, the local search engines include WebWombat, Yahoo Au and Anzwers.com. They can be just as effective in driving traffic to your web site as the big search engines and they’re truly local so they will help you drive local traffic to your web site, which is important if you are running a localized business.
There are other types of search engines, too, and you’ll need to consider them all. You have specialized niche directories and business directories, themed directories, topical directories, you name it. Your search engine submission strategy should include all of these but let’s be careful by what we mean by “search engine submission strategy.”
Search Engine Submission Defined (With A Little History)
Back in the old days, during the Internet’s infancy, submitting web sites to directories was the going thing. A necessary component to running a web site, business or not, everyone did it. It was expected and no one bucked the system.
Old timers will likely remember when Yahoo was considered nothing more than a directory and The Open Source Project, DMOZ, was the world’s largest and most important directory. Things have changed since those days, but not too much.
Google, for instance, revolutionized the way searches are performed. In 1998, Google’s founders incorporated and popularity soon followed. Starting with a method of measuring the number of back links to a web site, an innovation in 1995 when it was first introduced, Sergey Brin and Larry Page started their own search engine. They were soon the top dog in a vicious canine fight. Not long after, Yahoo began competing in some areas and the race was on for search market share.
While Google was busy developing its popularity algorithms, Yahoo was busy taking site submissions and building its ever growing catalogue of web sites. Meanwhile, DMOZ was outpacing Yahoo, having got an earlier start. Because Google had to rely on primitive search technology, they were forced to make themselves relevant by using DMOZ as a source for web site information. The move helped them to grow and perfect their ability to analyze back links and other important web site criteria for their ranking algorithms.
In 2002, Yahoo acquired Inktomi, which provided the company with a web crawler and the ability to compete with Google in providing dynamic search abilities. Along the way, both Google and Yahoo realized a revenue generating technique that provided Web businesses an opportunity to advertise online through paid inclusion. Both companies now offer that service and compete head-to-head along with other paid inclusion services across the Internet playing field.
The Who, What and Where of Search Engine Submissions
So now you know how we got where we are. But how do you get where you want to be – at the top of the search engines?
First, you must understand that there are no guarantees. However, there is a playing field and it’s relatively simple. Just follow a few guidelines and principles and you should be able to see your web site list in the search engines in hardly any time at all. Here are some pointers on how to conduct a search engine submission strategy in Australia.
Might as well start with the guys who lead the way to our current position. The guys at Google pretty much made search a regular part of everybody’s vocabulary. So how do you do it?
Here’s the best part: You don’t have to go to Google; Google will come to you. It’s called a crawler. That’s the technical term for the technology Google, and many other search engines, use to visit web sites, collect information about them and catalogue them intelligently. Google uses a keyword-based and link popularity model.
The crawlers, also called spiders, worm their way through the World Wide Web through the various links between web pages. Therefore, the best way to get listed in the search engines is to create links to your web site. Here’s how you can build a successful link building strategy to ensure Google knows your name – or at least the address of your web site.
- Write articles and submit them to article directories (the object is write excellent articles that ezine publishers will value enough to publish, which creates a link but also drives traffic to your web site)
- Send out press releases to online press agencies, directories and media outlets
- Post on forums and bulletin boards
- Visit other web sites trying to reach the same market you’re chasing and request a link exchange
- Go to Google’s add URL page (google.com/addurl/) and list your site (it’s free)
- The Open Directory (Dmoz)You may want to consider submitting your site to DMOZ.org as well. The Open Source Directory is the first, and the largest, human-edited directory to enter cyberspace. In many ways, they are a bit outdated but most search engines still use them for collecting information. To get listed in the ODP, follow these steps:
- Go to dmoz
- Search the directory listings by topic to find the most appropriate topic for your site;
- Look to see if your site is already listed in any appropriate categories;
- When you find the most appropriate category for your site, click on “Suggest URL” at the top of that page;
- Follow all instructions to the letter;
- Finally, wait, and never, never, NEVER, contact the editor or DMOZ to enquire about your listing – you’ll for certain be pushed to the bottom of the list and may never get listed.
Local Search Engine Submission You no doubt consider it much easier to get listed in the big international search engines than you did before. Yes, it really is that easy! Now, let’s move on to the local search engines.